Mary Kay Inc.. is a major cosmetics company in America. Total sales in 2010 reached 2.5 billion U.S. dollar world wide. The company also gained a glowing reputation for being one of the pioneers "did not perform laboratory tests on animals (animal testing)" since 1989.
But how many people know that success begins with the story of Mary Kay Ash (12 May 1918-22 November 2001) which emerged after "terjegal" male domination? Yes, like Kartini cited slogan, "Out of darkest before the dawn," as did Mary Kay managed to get out of the impasse in his career.
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Actually, Mary Kay Ash considerable success early in his career as a marketing at several companies from 1930 until the early 1960s. He managed to climb the corporate ladder to become the only woman on the board of directors of the Company World Gift Company - rare enough women to a career in the 50's era.
Unfortunately, he was not taken seriously by his fellow brothers. In board meetings, opinions and suggestions are always ignored, even ridiculed. Board members are always teasing men with sindirian, "think like a woman."
Because Mary Kay sales force is almost entirely a stylish woman, she became frustrated and early retirement in 1963.
Out his intention when he wanted to write a book to help women in male-dominated business.
Find "Something "
One day, Mary sat at the kitchen table. He made two lists: one list is all the good things he had seen in the company where he worked, and the other is a list of all the things that he thought could be improved.
When he read the list, he realized that what he is in front of it is ideally a marketing plan for the company. In just four weeks, the list has been a great business plan. Retirement ends ...
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Ironically, good accountants and lawyers to make efforts to prevent build up of new businesses, and warned that he would waste money on this venture.
But Mary Kay has heard enough of all the men said the same thing during his previous work.
He did not care anymore "prohibitions" is. Perhaps, only a very supportive husband. With his help, Mary Kay began to develop cosmetic products.
He was soon designing everything. Began writing promotional material, logo, packaging design, to recruit women salespeople.
However, his return upset when her husband died of a heart attack. Another woman might be dropping its plans, or at least delay the newly built business.
But Mary asked for help his son, Richard Rogers to launch a new business immediately.
September 1963, starting with a store in Dallas and an investment of Euro 5000, Mary Kay Cosmetics gained nearly 200,000 U.S. Dollars in the first year - four times that number in the second year. When Mary Kay took the company public in 1968, sales have climbed to more than 10 million U.S. Dollar.
His motto: Balance
Does the company motto of Mary Kay? "First God, family second, career third." Dear, use this passion in business is really absurd. Why not "money is everything?"
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But he understands the need for women to have balance in their lives, and he is committed to providing endless opportunities for the success of the whole woman.
Mary Kay also finally managed to write three books, all bestsellers. Business models taught at Harvard Business School. He received many awards, including the Horatio Alger Award. Fortune magazine says: Mary Kay Cosmetics as one of the Ten Best Companies for Women, as well as one of the 100 Best Companies to Work For in America.
At the time of his death in 2001, Mary Kay Cosmetics independent beauty consultant 800 000 in 37 countries, with total annual sales of more than two billion dollars. So, never underestimate the power of a woman!
